(Slogan) H & M

H&M的市场定位理论：“一流的形象，二流的产品，三流的价格”

H & M’s market positioning theory: ” first-class in image, second class in products, third class in selling price”

（社会责任）Fifteen

2002年由英国名厨奥利佛（Jamie Oliver) 创办的（Fifteen） 餐厅，则帮许多中辍生和问题青年重回社会，专门训练15岁的年轻人，把不良少年变成独当一面的大厨。如今在全球已有四家分店，经营利润也回馈赞助教育！ 想要成功地改变世界，不要轻忽自己的力量， Just Do It!

Jamie Oliver famous chefs from the UK founded FIFTEEN Restaurant in 2002 , main objective is to help  many students and youth dropouts to return to society, train then to become their own chefs. Now there are four branches, operating profit also continue sponsor to reeducation!

http://www.fifteen.net

免费酒店-Creators Inn

瑞典服装品牌Elvine发起了一项名为CREATORS INN酒店-为来访者提供免费的短期住宿。这酒店提供了所有现代酒店的标准服务与特性，但关键的区别 是，你作为客人不用支付任何相关费用， 这是完全免费的。。没有隐藏费用。。该酒店与创作者的目的是要促进瑞典本地区及回馈给来建立一个更有趣的城市的创造 者的一个交流的平台，无论他们是乐队，DJ，设计师，艺术家，作家等等。。

只要你登入CREATORS INN的网页写下值得给你免费入住的理由，　你便有机会不费分毫享受这家设计精美舒适的酒店。

Swedish clothing brand Elvine presents Creators Inn by Elvine — offering free short-term accommodation for visiting creators. An overnight at Creators Inn offers all the standard features and comfort associated with a modern hotel but the crucial difference is that you as a guest do not have to pay anything. It’s totally free. No hidden fees. The aim with Creators Inn is to promote the local area and give something back to travelling creators whose presence contributes to a more interesting city, whether they are in a band, DJ, designer, artist, writer etc.

As long as you log in CREATORS INN’s website write down the reasons worth for you to have free of charge in this INN, then you have the opportunity does not cost anything to enjoy this beautifully designed and comfortable hotel!

http://www.creatorsinn.com/index.php

(博物館)明日博物館 Museum of Tomorrow

明日博物馆，快乐不打烊！是一棟台灣首創24小時不打烊的美術館，以一種閒置空間再利用的觀念，營造出一股新舊交替的錯置感。在這裡可以消磨悠閒的時光，輕鬆地喝杯咖啡靜靜地聽著音樂，也可以放輕鬆欣賞設計美學。如果想要沉澱心靈，沒有人會打擾；如果想要熱鬧，也可以找三五好友一起來談談心。

明日博物館由忠泰建築文化藝術基金會成立，是以建築、藝術與文化之優良生活空間創造、藝術展演推廣、以及文化教育推動為宗旨的基金 會。秉持將美學落實于生活，讓美不僅僅是一種藝術表現，也是一種心靈感受，因此打造出明日美術館，來營造與傳遞空間與藝術文化整合的新感官環境。雖然時間 短暫且有限，但卻可以擁有無限且深刻的藝術體驗。

搭乘捷運 板南線至忠孝新生站4號出口，往建國南路的方向行走(台北科技大學校門口方向)到達忠孝-建國交叉口，左轉，繼續走，即可看到市民大道(綠色且很高的天橋)再右轉！

网址：  http://www.jut-arts.org.tw/welcome/museum

Museum of Tomorrow, is one of Taiwan’s first 24-hour non-closing Museum of Fine Arts, in a spare room to use the concept of creating a misplaced sense of renewal. You can spend your leisure time, a cup of coffee and quietly listening to music in the hot afternoon, and can also appreciate the design of aesthetics.

Museum of Tomorrow is founding by the Zhong-tai Cultural Arts Foundation was established based on architecture, art and culture to create an excellent living space and promote art shows, as well as for the purpose of promoting cultural and educational foundations. Always will be into the aesthetics of life, so that the performance of the fine art is not only an art, is also a kind of spiritual feeling, therefore, to create a Museum of Art tomorrow, in order to create space and transmission integration of art and culture with new sensory environment.

(设计师） John Pawson–Novy Dvur Monastery

John Pawson 设计的Calvin Klein旗舰店带来了世界的肯定， 更吸引了几位来自捷克修道院的僧侣在踏上Madison大道的这一天， 他们目不转晴的注视这个极简优雅的建筑，由于太喜欢这个设计，而确定要John Pawson 为他们重建修道院。 Novy Dvur Monastery修道院的历史比捷克建国还早了半个世纪，清贫讲究灵心的修道生涯，与John的极简设计产生共鸣，让这群修道士有个灵境的环境。

John Pawson designed the Calvin Klein flagship store in the world certainly.It has brought  number of monks from the monastery in the Czech Republic set foot on Madison Avenue that day, they watch with the utmost attention to the minimalist and elegance of the building, as a result,due to  too much like the design, and looking for John Pawson want him to rebuild their monastery. History of Monastery of Novy Dvur Monastery was earlier half a century then Czech Republic. The quiet soul of the heart of religious life, and John strike a sympathetic chord in the minimalist design of this monastery, so that these monks have a Virtual environment.

(Logo) 好的Logo

1. LOGO 大要好看

当一个LOGO大大的出现在户外看板上，它必须清楚的让所有的人都一目了然，这是LOGO具有清楚辩识的基本原则。

2. LOGO小要好看

当LOGO出现在名片上，比一个拇指还小，因此设计一个LOGO,是不是缩小也一样好看.

3. LOGO 黑白要好看

当你传真公司文件后， LOGO颜色会变黑白，LOGO应该像NIKE, MAC等，在经过最糟糕的复印方式后看起来一样清楚.

4. LOGO 可以有各种颜色

5. LOGO 可以轻易画出来

拿去笔来， 你可以很轻易的画出来，表示你的LOGO也很容易被记住。

6. LOGO 在CMYK与RGB都很好看

印刷用CMYK,电视电脑用RGB， 你的LOGO会常出现在杂志。电视或电脑荧幕上，在没有特别色的情况下，LOGO要在这些寻常媒体上一样好看。

7．LOGO能够作成动画

LOGO具备容易转换成动画的条件，在网站上的活泼多变更容易吸引注意。

8. LOGO 具有国际化质感

选择一个放诸四海皆宜的图案，像POLO 的马就不会有任何的文化代沟，要让全世界都看得懂的LOGO是最基本的

9. LOGO 代表的是企业精神

LOGO是要　表现企业精神，而不是画出企业的所有营业项目。

10. LOGO具有广泛的应用性

LOGO必须具有容易复制在特别质材的特性上。

11.　想让人穿在身上

最后问问你自己愿不愿意把这个LOGO印在衣服上穿出去，如果你急着想穿，恭喜你，你拥有了一个成功的LOGO

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1. Logo big to look good

2. Logo small to look good

3. Logo look good in black and white

4. Logo can have variety of colors

5. Logo can be easily draw

6. Logo in CMYK and RGB are very good looking

7. Logo can make animation

8. Logo have international sense

9. Logo represent the spirit of enterprise

10. Logo has a wide application

11. Logo that people want to wear on their body!

(酒店篇） H Hotel, Shanghai 上海

H Hotel 上海唯一一家的 Hip Hotel精品时尚型酒店，位于浦东陆家嘴金融贸易区，毗临上海著名的东方明珠电视塔、金茂大厦. 它的前身是一家电器大卖场，化了一年半时间才变成今天时髦模样。之所以称之为 hip hotel,而非 boutique hotel,因为在上海boutique hotel 被抬到之高无上的地位，令人心生敬意。而hit hotel 就没有那么侨情，相对亲民。H Hotel 是当今沪上最便捷的商旅逗留之所。

H hotel 装饰秉承简约、高雅、时尚的特点，简约风尚的设计概念，特设商务淑女房和风格迥异的主题客房。比如 H Hotel 的 The Beatles 主题房， 房间里放了一把吉他和几张代表 CD，用来营造音乐气氛，或是 Andrey Hepburn 主题房，以黑白色为基调。这样的潮流酒店，房间虽然不大，但价格公道。

the H Hotel
地址：上海浦东新区潍坊西路88号
电话：021-58828882
网站：www.the-h-hotel.com

H Hotel Shanghai, the only Hip Hotel in Shanghai, located in Pudong Lujiazui Finance & Trade Zone, neighboring with famous Oriental Pearl TV Tower and Jinmao Tower. Its predecessor is an electrical appliance stores, and spent one and half year’s time to look into today’s fashionable design. The reason why call it hip hotel rather than a boutique hotel, as the boutique hotel in Shanghai was carried high status of supreme, Hit hotel and then there would be more closer to People First. Shanghai H Hotel is the most convenient stay for the businessmen.

H hotel decorated as simple, elegant, fashion features of design concepts, special allocate the Business ladies room and the various theme rooms. Such as The Beatles of the H Hotel theme rooms, the room has a guitar and a few representatives CD, used to create a musical atmosphere of 60s, Andrey Hepburn theme’s room, black and white color for the keynote. This trendy hotel’s rooms are not big enough, but at very reasonable prices.

the H Hotel
地址：上海浦东新区潍坊西路88号
电话：021-58828882
网站：www.the-h-hotel.com